Objectives
- To become the market leader in crypto-currency stock exchange within five years.
- To become the lowest trade fee provider and drive an aggressive pricing model through the industry.
- To have the best and most responsive customer service.
- To allow brokers completely anonymous trading.
Mission
As the popularity of crypto-currency continues to grow at an exponential rate, easy and affordable crypto-currency exchange is quickly becoming a necessity of life. Our project has mission to provide communities with the ability to trade crypto-currency with fastest and cheapest way and it will become the market leader in crypto-currency trading within five years.
Keys to Success
- Marketing must generate new customers which will provide sufficient trading volume to drive an aggressive pricing model while still achieving planned profitability projections.
- To be able to adapt as market needs change.
- Keeping close contact with clients and establishing a well-functioning long-term relationship with them to generate repeat business and a perfect reputation.
- Developing the best in industry trading tools which will 100% satisfy traders.
Company Ownership
This decentralized autonomous organization belongs to all who made contributions into this project. The ownership percentage is calculated as amount of investment, made by a contributor, divided by the initial project cost.
Once the start-up capital is collected, this project will then start operating according to its rules established in its smart contract.
Start-up Summary
| Start-up Expenses |
|
| Legal |
$0.00 |
| Stationery etc. |
$0.00 |
| Brochures |
$0.00 |
| Consultants |
$0.00 |
| Advertising |
$0.00 |
| Expensed equipment |
$0.00 |
| Other |
$0.00 |
| Total Start-up Expenses |
$0.00 |
| Start-up Assets |
|
| Cash Required |
$0.00 |
| Start-up Inventory |
$0.00 |
| Total Assets |
$0.00 |
Competition
The primary buying factors in crypto-currency stock exchanges are price, accessibility, and ease of use. There is significant brand loyalty based on the company’s experience with its current customer base. Once an individual has acclimated to our stock exchange and memorized the access routine, he tends to be reluctant to switch to another service. Powerful branding and advertising, even with premium pricing, will create a significant barrier to competitors taking our customers. Being the market leader will strengthen the company’s branding position and also make it more difficult for the competition.
The primary competition will be other well-branded crypto-currency stock exchanges, which have deep advertising pockets, feature-rich and competitive services, and an established brand. The marketplace is big enough to support all this competition and then some.
Promotion Strategy
The marketing, advertising and promotion strategy will rely heavily on online advertising based on paid ads and search engine optimization. Marketing specialists will organize focus groups to determine the best feature set and pricing.
Pricing Strategy
Our crypto-currency stock exchange will have the lowest cost structure in the industry, but premium pricing based on its uniquely rich feature set and quality service. The company will be the pricing leader and do whatever it takes to maintain this leadership.
Sales Forecast
| |
Year 1 |
Year 2 |
Year 3 |
| Transaction Fees |
$20,000 |
$60,000 |
$200,000 |
| Margin Trading |
$0 |
$80,000 |
$1,400,000 |
| Broker Loans |
$0 |
$20,000 |
$400,000 |
| Total Sales |
$20,000 |
$160,000 |
$2,000,000 |
Organizational Structure
The DAO model of this project forces it to perform all corporate functions by community of investors and outsource some of tasks to skilled professionals. Only core team of key directions leaders receive monthly salaries while all other performers receive reward based on certain price. The amount of reward for particular job is subject to decide by board of directors or investors voting.
Personnel Plan
| |
Year 1 |
Year 2 |
Year 3 |
| General and Administrative Personnel |
|
|
|
| CEO |
$10,000 |
$50,000 |
$70,000 |
| Secretary |
$0 |
$5,000 |
$20,000 |
| Production Personnel |
|
|
|
| Systems Engineer |
$4,000 |
$40,000 |
$60,000 |
| Sales and Marketing Personnel |
|
|
|
| Sales Manager |
$6,000 |
$10,000 |
$20,000 |
| Customer Support Coordinator |
$3,000 |
$20,000 |
$40,000 |
| Total Payroll |
$23,000 |
$125,000 |
$210,000 |
Financial Plan
This project seeks start-up equity financing to accelerate market penetration through massive online advertising campaign, hire additional sales, marketing, customer service and engineering personnel, and upgrade the operational hardware and software capability of the existing system. This capital investment will be sufficient to take the project to profitability and ongoing positive cash flow.
| Profit and Loss |
|
|
|
| |
Year 1 |
Year 2 |
Year 3 |
| Sales |
$20,000 |
$160,000 |
$2,000,000 |
| Production Payroll |
$23,000 |
$125,000 |
$210,000 |
| Network expense |
$0 |
$0 |
$0 |
| Total cost of sales |
$23,000 |
$125,000 |
$210,000 |
| Sales and Marketing Expenses |
|
|
|
| Sales and Marketing Payroll |
$9,000 |
$30,000 |
$60,000 |
| Advertising/Promotion |
$29,000 |
$32,000 |
$400,000 |
| Trade Shows |
$0 |
$0 |
$20,000 |
| Travel |
$0 |
$0 |
$6,000 |
| Marketing Collateral & Supplies |
$0 |
$0 |
$4,000 |
| Publications |
$0 |
$0 |
$10,000 |
| Demos and Samples |
$0 |
$0 |
$8,000 |
| Total sales and marketing expenses |
$38,000 |
$62,000 |
$508,000 |
| General and Administrative Expenses |
|
|
|
| General and Administrative Payroll |
$10,000 |
$55,000 |
$90,000 |
| Development |
$10,000 |
$20,000 |
$40,000 |
| Depreciation |
$0 |
$0 |
$0 |
| Leased Equipment |
$0 |
$0 |
$0 |
| Utilities |
$0 |
$0 |
$0 |
| Insurance |
$0 |
$0 |
$0 |
| Rent |
$2,000 |
$6,000 |
$20,000 |
| Total general and administrative expenses |
$22,000 |
$81,000 |
$150,000 |
| Other Expenses |
|
|
|
| Other Payroll |
$0 |
$0 |
$40,000 |
| Consultants |
$0 |
$4,000 |
$20,000 |
| Contract/Consultants |
$0 |
$2,000 |
$7,000 |
| Total other expenses |
$0 |
$6,000 |
$67,000 |
| Total Operating Expenses |
$60,000 |
$149,000 |
$725,000 |
| Net Profit |
-$40,000 |
$11,000 |
$1,275,000 |
Verified
