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When most people think about a capital raising, they think about a private company going public - selling an initial public offering of stock. An IPO can indeed be an effective means of raising capital for corporate ventures, and it has many upsides. With an infusion of cash derived from the sale of stock, the company may grow its business without having to borrow from traditional sources, and it will thus avoid paying the interest required to service debt. This "free" cash spent on growth initiatives can result in a better bottom line. New capital may be spent on marketing and advertising, hiring more experienced personnel who require lucrative compensation packages, research and development of new products and/or services, renovation of physical plants, new construction and dozens of other programs to expand the business and improve profitability.
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Processes to capital raising 1. Understanding the management structure, governance, and quality
Investors are adamant that management structure and governance must be conducive in order to create profitable returns. For a successful roadshow, management must convey efficient oversight controls that exhibit streamlined business procedures and good governance.
2. Understanding key risks
Although risks aren’t positive, management must highlight and be upfront about the risks involved. Failure to report any key risks will only portray their inability to identify risks, hence demonstrates bad management. However, instead of spending the majority of their time identifying the risks, management should emphasize their hedging and risk management controls in place to address and mitigate the risks involved in carrying out their business.
3. Informing tactical and long-term strategies
Informing investors about the management’s tactical and strategical plans is crucial for investors to understand the company’s future growth and trajectory. Will management be able to create sustainable growth? What are the growth strategies? Are they aggressive or conservative?
4. Identifying key competitors
Again, although competition isn’t a positive factor, management must clearly address the issue to its investors. When discussing key competitors, management should lead the conversation to how their competitive advantage is or will be more superior than that of their competitor’s.
5. Outlining the funding purpose and requirements
Why does the management need more cash? In what projects will these investments be used for?
6. A thorough analysis of the industry/sector
Investors want to not only understand this company, but also the industry. Is it an emerging market? What is this company’s projected growth compared to the industry growth? Are the barriers to entry high/low?
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